Research Article
Open Access
Internationalization of Firms from Emerging Markets: Strategies, Pathways, and Performance Implications
Ayesha Rahman,
Carlos M. Fernandez,
Wei Zhang,
Anil Kumar,
Nomsa D. Mokoena,
2023,
Volume 1,
Issue 4
: 1-9
Research Article
Open Access
Consumer Aspiration and Global Brands in Developing Countries: Meanings, Mechanisms, and Market Outcomes
Ayesha Rahman,
Carlos M. Fernandez,
Wei Zhang,
Anil Kumar,
Nomsa D. Mokoena
2023,
Volume 1,
Issue 4
: 1-8
Research Article
Open Access
Role of Local Intermediaries in International Marketing: Bridging Global Firms and Local Markets
. Ananya Roy,
Michael J. Anderson,
Farah Khan
2023,
Volume 1,
Issue 4
: 1-5
Research Article
Open Access
Rural Markets and International Brand Outreach
Dr. Rohan P. Iyer,
Dr. Amina K. Sule,
Daniel M. Rodríguez
2023,
Volume 1,
Issue 4
: 1-8
Research Article
Open Access
International Service Quality Measurement Models: Concepts, Comparisons, and Contemporary Adaptations
Dr. Anirban Das,
Prof. Lina M. Rodriguez,
Dr. Samuel K. Boateng
2023,
Volume 1,
Issue 4
: 1-8
