The increasing awareness of environmental degradation, climate change, and resource scarcity has compelled organizations to adopt sustainable business practices. Green logistics and sustainable operations have emerged as critical strategies for reducing environmental impacts while maintaining operational efficiency and economic performance. Green logistics focuses on minimizing the ecological footprint of transportation, warehousing, packaging, inventory management, and reverse logistics activities. Sustainable operations integrate environmental, economic, and social considerations into operational processes to create long-term value. This study investigates the role of green logistics in enhancing sustainable operational performance. A quantitative research methodology was employed involving 360 logistics managers, operations executives, sustainability professionals, and supply chain specialists from manufacturing, retail, transportation, and e-commerce sectors. The findings reveal that green logistics practices significantly improve environmental performance, operational efficiency, cost savings, and organizational competitiveness. Emerging technologies such as Artificial Intelligence (AI), Internet of Things (IoT), electric vehicles, and big data analytics further strengthen sustainability outcomes. The study provides practical recommendations for organizations seeking to achieve sustainable growth through environmentally responsible logistics and operational strategies.
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