Journal of Performance Management
2026, Volume 4, Issue 2 : 1-8
Research Article
Green Logistics and Sustainable Operations
 ,
 ,
1
Department of Logistics and Supply Chain Management, Global Business University, New York, USA
2
School of Sustainable Business and Transportation Studies, International Institute of Management, London, UK
3
Faculty of Industrial Engineering and Operations Management, European Academy of Applied Sciences, Berlin, Germany
Abstract

The increasing awareness of environmental degradation, climate change, and resource scarcity has compelled organizations to adopt sustainable business practices. Green logistics and sustainable operations have emerged as critical strategies for reducing environmental impacts while maintaining operational efficiency and economic performance. Green logistics focuses on minimizing the ecological footprint of transportation, warehousing, packaging, inventory management, and reverse logistics activities. Sustainable operations integrate environmental, economic, and social considerations into operational processes to create long-term value. This study investigates the role of green logistics in enhancing sustainable operational performance. A quantitative research methodology was employed involving 360 logistics managers, operations executives, sustainability professionals, and supply chain specialists from manufacturing, retail, transportation, and e-commerce sectors. The findings reveal that green logistics practices significantly improve environmental performance, operational efficiency, cost savings, and organizational competitiveness. Emerging technologies such as Artificial Intelligence (AI), Internet of Things (IoT), electric vehicles, and big data analytics further strengthen sustainability outcomes. The study provides practical recommendations for organizations seeking to achieve sustainable growth through environmentally responsible logistics and operational strategies.

 

Keywords
Recommended Articles
Research Article
Marketing Challenges in Frontier and Emerging Markets: Institutional Voids, Consumer Heterogeneity, and Digital Leapfrogging
...
Research Article
Blockchain Applications in Financial Services
...
Research Article
Green Branding Across Developed and Developing Economies: Consumer Meaning, Market Institutions, and Strategy for Credible Sustainability Positioning
...
Research Article
Digital Currencies and Business Transactions
...
Loading Image...
Volume 4, Issue 2
Citations
1 Views
0 Downloads
Share this article
© Copyright ©Journal of Performance Management